What Makes a Trending Product Go Viral?
November 14, 2018
There are several factors that influence a Trending Product go viral and they range from the emotional impact to the visibility that the product delivers.
- Emotional Impact: Anything that elicits an emotional response within consumers will automatically form a connection with them. After a stressful or bad day, people want to be able to destress and have something that helps then brighten their day; when a product is able to provide that emotional release it is likely to go viral.
- Practical Value: A product that is truly useful and helps solve a problem for consumers or helps them be more productive is more likely to be a Trending Product. Practical value can beat the aesthetic or face value of some products and can help a product reach that viral stage. Oftentimes, competing brands within the same industry build on the basic practical value of a product and add the aesthetics to boost sales and give customers exactly what they want. This help build the viral status of a trending product.
- Social Currency: When a product helps establish a consumer’s image as someone who is “with the times” and ahead of the social curve it establishes itself as a must have item. This attribute helps in the virality of a trending product immensely.
- Visibility & Recognition: A product that stands out and is easily recognizable by customers is a product that is likely to trend as the brand positioning is apparent and desirable.
Things to Think About Before Entering a Competitive Market
Where there are trending products, there are competitive markets because many merchants are trying to get a slice of the popularity. If your trending product or niche can withstand the following questions, chances are that you have a shot at profiting in a competitive market:
- Does my product or service solve a specific problem for a specific set of people?
- How competitive is the market and is there room for more businesses?
- What are the startup costs associated with this business?
- How long after starting before I can become profitable?
- How can I be innovative in this pre-existing market?
These questions provide a basic framework to help you tackle a saturated market and come up with a strategy that will work in your favor.
Is it a Fad, Trend or Growing Market?
Believe it or not, there are actually three different types of categories that trending products can fall into. Each category determines how long a trending product will last into the future, which as an ecommerce merchant is important information to know before you start building a business around a product so you can understand the product’s longevity in the market.
Some products will be huge hits for a short period of time and then they’ll suddenly drop off the face of the earth. These are known as fads. Other products will creep into consumer’s lives and hang around for one, two, three or four years, and then they’ll slowly drop out of fashion. Those products are trends. And finally, there are products that didn’t really exist before but now that they do, customers can’t imagine their lives without them and they’ll continue to use and repurchase the products throughout their lifetime. These types of products are part of a growing market. We discussed these concepts in our Reverse Engineering the Perfect Product article, but we’ll break it down here as well:
- Fads: These products burn bright and fast. They start trending very quickly and they stop trending very suddenly. Fads last up to one-two years maximum.
- Trends: These products are more of a slow burn to start and stick around for a little while, but ultimately they do not last the test of time. Trends last 5 years, tops.
- Growing Markets: These trends start from nothing and grow into a stable market that lasts the test of time. These products come in like a trend but never actually go out of style because consumer demand continues to build over time. Growing markets can last for decades.
While going through this list of trending products, consider the potential each product has to either be a fad, trend or growing market. No one category is better than the other, it’s just helpful for you as a merchant to consider the longevity of a product before you build a business around it so you can plan and appropriately time your entrance and exit strategy. Not all businesses last forever and that’s okay, if you’re ready to capitalize on the demand when it exists and prepared to exit your business when the demand diminishes.
If you want a business you can start up quickly and cash out in a couple years, pick a fad product. If you want a business you can grow over a period of a few years but one that won’t last forever, then pick a trending product. If you want a business that you can grow over time and one that will be as relevant now as it will in ten years, then pick a product in a growing market.
The trick to this all is that there’s no absolute way of definitively knowing which product will turn out to be a fad, trend or growing market, so you’ll have to conduct your own research, do your own due diligence, make your own informed decisions and follow your instincts.
Without further ado, let’s get into the top trending products of 2018.
The Top 60 Trending Products & Niches for 2018
We’ve taken the time to search through many different industries and products to create this list of trending products and niches for 2018, and although some of these products are already trending, some products we anticipate to be trending in the near future based on our insights and research. We strongly encourage you to conduct your own research and due diligence for each and any of these products or niches before you decide to start your own business selling them.
Food, Health & Wellness Trending Products of 2018
Not only has green tea consistently been climbing as a trend since the early 2000’s but it has been growing in popularity for good reason. Green tea is generally a healthier option than other beverages in its category, it contains less caffeine than other beverages and, most importantly, there are so many uses and variations of the product allowing for merchants to come up with new product ideas that incorporate green tea or green tea extracts in them.
Matcha tea is an increasingly popular variation of green tea and is considered to be a premium product. Ultimately, it’s very high end green tea that has been ground into a fine powder and because you actually consume the whole leaf as opposed to just steeping it in hot water, you get a much higher concentrate of good things from the tea. Much like green tea, this product can be used as an ingredient in many other products as a flavour, infusion or extract.
For merchants looking for a premium tea to sell, or premium tea-flavoured or tea-infused products to sell, then matcha is worth looking into. In fact, we have an entire case study dedicated to building a matcha tea dropshipping business from scratch here if you’re interested in learning more about the set-up process.
“Detox” is a trending buzzword that can refer to many different types of products in the health and wellness industry but right now the detox trend is tea. Tea detoxes, otherwise known as “Teatoxes,” claim to help consumers lose weight, gain energy and deplete harmful substances from their body. It’s likely that you’ve seen detox teas being advertised on your Instagram and Facebook feeds in recent months as this trend has gained momentum.
If you choose to pursue detox teas, or any other type of detox products, for your ecommerce business we encourage you to conduct your own product and market research, work with any relevant and qualified professionals to help you create your product and take into consideration the legal responsibilities you’ll face as a business for selling consumable products.
NOOTROPICS (“SMART DRUGS”)
Nootropics, also referred to as “smart drugs,” help consumers focus better, think clearer and work harder, and they have been rising in popularity in recent years. Popular faces in the ecommerce industry such as Tim Ferris introduced many people to this relatively new term in 2015 and it seems as if this has just added fuel to the fire ever since. One thing to keep in mind is that nootropics are a mostly unregulated market at the moment so you’ll want to take careful consideration about choosing them as a potential product idea to sell and do your own research before blindly selling them to the public.
MACRONUTRIENTS & WORKOUT ENHANCING POWDERS
Macronutrients and workout enhancing powders are not new inventions that consumers have never heard of before, however, their upswinging trend stems from their delivery to the end consumer. Consumers concerning themselves with their macronutrient intake is becoming more and more prevalent as people’s interests are rapidly shifting towards their health, diet and wellbeing. Macronutrients are nothing new, consumers have just become newly interested in them. This has started to generate a response in brands who are looking to connect with these consumers by advertising their food product’s macronutrients at the forefront of their marketing campaigns.
Protein powder is a well known workout enhancement powder that helps muscles repair after a workout, but it’s nothing new. It has been a part of mainstream trends for many years now, however the workout enhancing powder market has started to shift into new territory: Pre-workout powders. Pre-workout powders, commonly referred to simply as “pre-workout,” has started to carve a place in the market.
While protein powders are commonly consumed post-workout to help muscle repair, pre-workouts are meant to be consumed before the workout, giving individuals a hit of energy to help them have productive workouts. This innovative delivery of a simple product is an ingenious way to sell to the end consumer.
Already in the fitness industry? Shift your focus and offer pre-workout supplements while this trend is on the upswing. Marketing a food or beverage product? Shine the light on its macros. Not in the fitness, diet and health industry yet? Get on it sooner rather than later, because consumers are buying into it more and more each year.
Perhaps it’s thanks to the booming fitness industry, the amount of millennials who prioritize working out as part of their lifestyles, or the growing number of retirees who are looking to maintain active in retirement, but active holidays have been a rising trend in recent years.
Rather than vacationing in a warm climate where families, friends and couples normally relax oceanside and indulge in tasty foods and drinks, active holidays mix a bit of travel, relaxation, fitnes
s and healthy living together into one good-for-the-soul bundle. Active holidays allow vacationers to stay on track with their fitness and health goals while they relax away from ordinary routines and enjoy a tropical environment. Two of the top companies offering active holidays right now includes The Body Holiday and New Horizon Escapes which promise individuals a total wellness experience.
If you’re able to host or lead active holidays, go for it! Their value really stems from their location and the activities and amenities they offer, so bear that in mind. If that’s not in your realm of expertise, base a business around providing gear, accessories or gadgets to active holiday providers or to customers who participate in active holidays.
The ketogenic diet is a high-fat, adequate-protein, low-carbohydrate one. The diet forces the body to burn fats rather than carbohydrates and has become fairly popular over the past few years. While the fitness and health food industry is constantly hit with swells of new-age fads, the keto diet has some solid medical backing and thus has stayed around for a while.
There is a niche for keto food products that has a pretty solid consumer base, too. In order to break into this niche, it would be advisable to really dig in deep into the world of fit foods, ingredients that constitutes such foods and alternative nutrient sources. Once you get the hang of it, the pay off can be pretty big.
While the ketogenic diet is sometimes a medical diet which is prescribed for several conditions such as prediabetic and diabetic states, seizure disorders and such, many people also adopt this low carb, high fat and high protein diet for everyday life. This means that many people on a keto diet still want snacks and treats to eat! For example, keto-friendly bars are popular not only among keto dieters, as they are rich in protein, so people who care about their protein intake eat keto bars as a healthy snack alternative, too.
Veganism isn’t just a trend anymore but instead a lifestyle/cultural choice for a growing number of people. The vegan food industry is booming and it is a market with a large scope as it isn’t mainstream. Be it soy products, vegan meat alternatives, vegan alternatives to household items like furniture and cleaning products, or even chains of vegan restaurants – there is so much untapped potential.
Think about all the food choices and options that are available to the majority of the urban population: Confectionery items, condiments, gourmet desserts, home delivered meat cuts, recipe books, websites and channels – it is an endless world. Finding alternatives to such products and services for the vegan sector can help you break into and carve your own niche in this segment while establishing a base for a solid business in the vegan foods industry