IoT Security, GDPR Looms, and Net Neutrality’s Last Gasp – Telecom Channel News – TWT 16

IoT Security, GDPR Looms, and Net Neutrality’s Last Gasp – Telecom Channel News – TWT 16

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Hi there, and welcome to This Week Today: your weekly telecom channel news with a Mojo twist Today’s news is on IoT security, net neutrality, and GDPR, and today’s marketing tip will cover using direct mail for prospecting. First, a survey from Pwny Express released
this week found that 64 percent of IT security professionals are more concerned about device
threats than they were last year. And Internet of things devices are their chief
concern. Out of the 582 surveyed, a third said their
organizations were not ready to detect connected device threats. The internet of things has changed the face
of IT security, and the survey found that small and medium sized businesses are actually
better equipped to deal with IoT threats than enterprises. Next, the U.S. Senate this week voted to halt
the repeal of net neutrality rules that the FCC decided to roll back earlier this year. The current rules were put in place by previous
FCC chairman Tom Wheeler, and prohibit blocking, throttling, and paid prioritization of internet
traffic. The current FCC chairman Ajit Pai has said
those rules stifle innovation and competition. The issue will now move to the House of Representatives
where it is expected to flounder amid a stronger Republican majority. And last, global businesses are preparing
for new data protection rules to take place in Europe, and the channel is as well. The European Union’s General Data Protection
Regulation, or GDPR as it’s called, goes into effect on May 25th, and Cloud Research
Partners has reported that 60 percent of businesses will likely miss the compliance deadline. The new rules deal stricter regulations to
businesses that handle customer data of EU citizens and will have repercussions on companies
large and small. Now that you’ve got your channel news for
the week, how about a free marketing tip? If you think direct mail is dead, think again. In a world that is moving more digital every
day, direct mail can help you stand out from the crowd. The key to success is in the execution. First off, make sure your list is highly targeted
so your message or offer can be too. If your mail piece looks like it was sent
to the masses or could apply to anyone with a pulse, it’s more likely to be tossed out. Next, use some creativity. Sending a postcard is so 2005. Send a handwritten note or an object in the
mail. This will not only help you get past the gatekeeper,
but also will help to capture the recipients attention and be memorable. Finally, make sure to include some sort of
follow up effort, with email, a phone call, or both. For more tips on using direct mail for prospecting,
check out the link in this post. Thanks for watching This Week Today! Subscribe to our YouTube channel if you’d
like to catch these updates every week. See you next time!

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